3 Ways to go From “INSPIRATIONAL” to a REAL LEADER

You work hard to put out quality content, right? And you get responses like this: "Your content is so inspirational!” 🙃⁣⁣ Nice, but now what?

Or maybe you get ghosted a lot 🤷🏼‍♀️🙃⁣

⁣You’re being seen as inspirational which is great. But that won’t get you seen as a LEADER + drive conversions. ⁣

Great content is not enough. It's important to remember to focus on YOUR NICHE + INDUSTRY. Craft your content around your pillars.⁣⁣

Here are 3 types of content you can start implementing IMMEDIATELY to start getting seen as a real LEADER👇🏻⁣

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✅ STORYTELLING + HOW it relates to your ideal CUSTOMER

Telling your story intrigues + draws your ideal customer IN because that customer is experiencing what YOU experienced in that story. Most likely, they relate to your past struggles + it creates a bond. 👯‍♀️⁣

Storytelling shows how YOU faced obstacles, learned lessons + sparked transformations. This builds leadership 💁🏼‍♀️⁣

✅ EDUCATIONAL ⁣

Giving free value provides an avenue for your audience to perceive you as someone who GIVES + SERVES. Giving value shows that you know what you’re talking about + you are educated YOURSELF on the topic. Educating draws in your ideal customer and increases your authority.⁣

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✅LEADER DRIVEN CREDIBILITY ⁣⁣

Have you ever shopped on Amazon and immediately scrolled down to see the reviews? It’s human nature for us to make sure someone else has bought, seen, been around something before saying YES ourselves. ⁣⁣

🔥💥Leader driven credibility is a mixture of social proof/testimonials from past/current clients + a mixture of your own credibility/story as a business owner. 💥🔥⁣

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DISCLAIMER:  I’m not saying don’t be inspirational. I’m saying that if you are stuck there, there is a WAY OUT. You can be inspirational + a leader at the same time 🔥⁣