5 Step Content Process To Produce Higher Quality Content For Your Online Business

5 Step Content Process To Produce Higher Quality Content 🍭

SO many of you are in my DM’s struggling with content 👇🏻

1. You’re overthinking it, big time.
2. This process is going to help you produce content your ideal customer craves in a snap of a finger. 

CONTENT is everything. Without content, how do we have an online business? 🙅🏼

1️⃣Market Research

We want to create content based on what our ideal customer WANTS not what they THINK they NEED. Please read that again. Market research is gathering information from your customer to see what they WANT to hear from you. Polls, surveys & calls are my favorite. Dig deep, ask your ideal customer the juicy questions.

2️⃣Save Their Responses

Save their responses in a good doc or word doc. Save their EXACT terminology. Organize the doc by customers: pain points, goals, desired transformations, support levels, etc. 

3️⃣Use Their Responses To Craft Your 3 Content Pillars

Based on their responses + your problem you solve in your business, craft your 3 big content pillars. Mine are Visibility, Sales + Marketing. Under those content pillars are micro-pillars. For example: My content Visibility has video, psychology behind visibility + podcasting in the micro-pillars.

4️⃣Take Their Terminology + Craft Your Post

Based on their responses, use their exact terminology in your posts so you speak directly to them.

If one of their responses says they are “struggling to handle objections on sales calls” your headline may be:

How To Handle Objections On Sales Calls 

5️⃣Call To Action

Never forget a call to action. After someone reads your post, what do you want them to do? Comment or go to a link?

What is your favorite tip when it comes to creating content? 

Don't forget to listen to the podcast!