Visibility is NOT just with social media. It’s also getting opportunities to cross pollinate audiences with fellow entrepreneurs.
In addition to hosting my own podcast (often with guest coaches), I reach out to join other podcasts & guest coach/speak in many different group programs. During the first 3 weeks of this year, I had already booked 6 podcasts and 6 guest coaching opportunities!
DISCLAIMER: It is not something that happens “overnight” - it takes time to build leadership around your niche.
Here is what I have learned to really become an expert & book opportunities that can sky-rocket your biz:
NICHE DOWN
What is your expertise?
What is your passion?
What is your zone of genius?
I’m not saying FULLY niche down all the way immediately, BUT niching down can help you become the sought-after EXPERT in your industry.
TAKE THAT NICHE & CREATE CONTENT REVOLVING AROUND IT
Create your 3 content pillars + 3 micro pillars around your niche so you’re always producing content that educates + engages your audience.
People WILL keep seeing your niched down content + build trust with you since you educate so much.
BUILD CONNECTIONS
People see that I always have guest speakers in my programs to give different perspectives so they KNOW I am always down to do it for their programs + collaborating.
Collaborating with other people in your industry is SO important. Stop being selfish. It’s going to CHANGE your biz.
Join my podcast HERE for a regular dose of business strategies and to hear some of my own collaborations!