How to level up your waitlist launch strategy

Launching to a waitlist is a strategy that I particularly like. But I see some of you doing some things when launching to a waitlist that may be COSTING YOU SALES in your launch. 

Here is what you’re doing wrong when launching to a waitlist, and how to up your waitlist game:

First, you are not EMAILING THE WAITLIST EVERY DAY. 

You need to have an automated email, but you also need to email the waitlist every day, not just when they hop on the waitlist and then when the launch occurs. You need to email the waitlist EVERY SINGLE DAY. Whether it’s an educational email, an email about a certain client, a storytelling email about you… you need to be emailing the waitlist every day. 

It doesn’t stop when you have a public launch. You launch to the waitlist, and a few days later you launch to the public, but you still need to be emailing the waitlist every day. You can’t just give up on them. There are still going to be some stragglers that will purchase. They may not get the waitlist bonus but they just need to hear it a few times before committing.

Number two, you don’t have an EFFECTIVE PRE-LAUNCH STRATEGY. You’re not caring enough about the pre-launch, and you’re caring more about the actual launch. The pre-launch is where the magic happens. Make sure you’re showing up more for your audience. You’re teasing your launch. You’re getting everything up and ready so that when your launch actually happens, all you have to do is SHOW UP. You don’t want to neglect the pre-launch, as in the content shifting to what your product or service is. And make sure you’re doing the proper engagement. 

The third thing you may be doing wrong is not OFFERING A GOOD ENOUGH BONUS to motivate people to actually get on the waitlist. You may only be giving $50 off when a better incentive is $100 or $200 off. Maybe it’s a bonus call or a bonus 1:1. Think about this - if YOU were in your customer’s shoes, what would make you want to hop on the waitlist? You want to give a really good incentive to those people who take the next step and join the waitlist.

Number four is you are not UTILIZING MENTAL TRIGGERS in your emails and your content. You can do all of the education in the world, and yes, it is really important to warm up your audience, BUT you have to tie in certain mental triggers in your emails and in your copy to get people to take that next step and actually buy from you. 

Some examples of mental triggers:

SOCIAL PROOF, aka REASSURANCE CONTENT - You don’t buy something on Amazon without looking at the reviews, right? So you want to make sure you are posting that social proof a lot during pre-launch. You’re sending it to your waitlist, your email list, posting it to Instagram stories, etc. You want to have a separate highlight for your RESULTS tab.

CREDIBILITY - You are showcasing your story, how you got from Point A to Point B. What are your successes? What are your qualifications? Credibility content is so important. Make sure you are sending an email about that to the waitlist and talking about it in your copy. 

COMMUNITY - There is power in community and a support system. Make sure your customer knows how you relate to them, that you have been where they are, and that you are welcoming them into a community that will support them.

My signature launch course is back. Join The Winning Waitlist to learn how to plan and execute a launch using a just waitlist!

Check out my podcast for more more strategies to take your business to the next level!