If You Aren't Visible, How Will People Know About Your Offer?

If you aren't visible, how will people know about your offer?

Product awareness = people KNOWING about your offer or product suite in general.

Product awareness is what leads to interest, awareness and sales during your launches.

The more people know about your offer, what it entails, the transformation & who it's for AHEAD OF TIME... the more anticipation you will bring = the more people HOPPING on that offer.

So HOW do we increase product awareness?

It should be implemented in your pre-launch strategy.

A pre-launch strategy can start anywhere from 2-3 months before the initial launch. This is when you are doing your visibility + marketing strategies to call in more leads  & prep for the launch.

HOWEVER, the #1 thing I see is people LACK the visibility strategies during pre-launch which doesn't lead to a lot of product awareness. There's heavy focus in the creation (creating the offer), planning (scheduling emails, posts) & basic content.

My top pre-launch visibility tactics include:

         👉Pre-selling to segmented lists

         👉4-5 IG story collaborations at least 1 month before a launch to enter them in a                           nurture funnel

         👉Strategic lead magnet with back-end emails to sell a waitlist/initial offer

         👉Problem aware, solution aware, savable + sharable content

         👉Live video series 3x a week for 1-2 months

These visibility strategies constantly lead me to have 5/6figure launches and be able to pre-sell my offers before launch.

They also lead to MORE product awareness so people are READY to buy my offer ASAP.

Have you been wanting to work with me? Check out how here!

Be sure to listen to my podcast to learn more about product awareness.